Copywriting

Writing copy is a matter of experience. I have written advertising copy and web content, as well as novels and opinion columns.

Copywriting is all feel

Think about the writing that appeals to you, the stuff that keeps you engaged to the end of the piece. I am amazed at how often I will pick up my copy of The New Yorker and merely intend to glance at an article that I feel won't be of much interest.

An hour later, there I am at the end, having both enjoyed and learned something new to me. That's powerful writing. That's what I try to bring to my clients.

• Get the story, then and only then
• Tell the story in a way that grips the reader with its power.

It's what makes good copywriting worth the time and effort.

If you have a story, point of view or opinion on something of value, tell it as powerfully as possible.

Click here for a link to the process

Click here for a link to cost

Remember, the difference between a point of view and a point of view that's heard, is good copywriting.